I believe Jeffrey Gitomer says “If you can make ‘em laugh, you can make ‘em buy”.  If so, this guy will have a stellar career in sales, or comedy!

Note that his humor is mostly geared towards himself, and not towards his prospects.  Not only is he funny, he interacts with his prospects, engages them, and confirms his message using closing questions during his presentation, all without coming across as pushy.

I think his most effective technique here is that he sold himself and not just the product.  He’s a very smooth fast talker and could probably sell an ice cube to an Eskimo in a matter of minutes.  But judging by his presentation, it does appear he is selling a good product.

Here’s something to consider… is your sales presentation good enough to be viewed on YouTube?